Overview
Studio Conker creates bespoke kitchens and thoughtfully designed interiors that balance functionality, craftsmanship, and contemporary aesthetics. As the business evolved, its website no longer reflected the quality of its work, creating friction in the customer journey and limiting lead generation.
The redesign focused on repositioning the brand online through a more premium visual identity, clearer service communication, and a user experience designed to convert inspiration into enquiries.
The Challenge
The existing website faced several common issues:
- An outdated visual identity that didn’t reflect the premium nature of the projects
- Limited project storytelling and inconsistent portfolio presentation
- Confusing navigation across services
- Weak calls-to-action and enquiry pathways
- Poor mobile experience for users browsing inspiration on phones and tablets
- Low visibility of the design process, reducing trust with prospective clients
For a design-led business, the website needed to communicate expertise within seconds while showcasing craftsmanship and attention to detail.
Project Goals
The redesign aimed to:
- Elevate perceived brand value through a refined digital experience
- Increase qualified enquiries for kitchen and interior design services
- Showcase completed projects in a more editorial, portfolio-led format
- Improve mobile usability and browsing experience
- Create a scalable CMS structure for adding future projects and content
- Strengthen local visibility across Bristol and surrounding areas
Research & Discovery
The discovery phase included:- Competitor analysis within the kitchen and interior design sector
- Review of user journeys from landing page to enquiry
- Analysis of portfolio engagement patterns
- Stakeholder workshops to clarify positioning and ideal clients
- Content audit to identify gaps in storytelling
A key insight emerged: prospective clients were looking not only for visual inspiration, but reassurance around process, timelines, and expertise.
Strategy
The redesign strategy centred on three pillars:
- Portfolio-First Experience
- Projects became the primary storytelling mechanism, with richer imagery, before-and-after narratives, and clearer explanations of design decisions.
- Premium Brand Positioning
- Typography, spacing, colour palette, and imagery direction were refined to create a calmer, more considered digital experience aligned with bespoke interiors.
- Conversion-Focused UX
Enquiry opportunities were integrated throughout the site instead of being confined to a single contact page.
Design Approach
The new website introduced:- Minimal, editorial-inspired layouts
- Larger project imagery with immersive scrolling
- Simplified navigation structure
- Clearer service pages
- Consistent calls-to-action
- Improved mobile responsiveness
- Faster access to consultations and project enquiries
The visual language prioritised warmth, craftsmanship, and materiality, mirroring the qualities associated with bespoke interiors.
Development & CMS
The site was built with scalability in mind, enabling:- Easy addition of new case studies
- Flexible content editing
- Search optimisation for project pages
- Faster page performance
- Better accessibility standards
Outcomes
Following launch, the redesign aimed to achieve:- Increased time spent viewing portfolio pages
- Higher enquiry conversion rates
- Improved mobile engagement
- Stronger organic visibility for local searches
- More qualified leads aligned with premium projects
Key Takeaways
The redesign demonstrates how a website for a design-led business must do more than look attractive. It needs to:- Build trust quickly
- Communicate expertise clearly
- Showcase process as well as outcomes
- Turn inspiration into action
For businesses operating in bespoke interiors, the website is often the first consultation, long before a conversation begins.
Deliverables
UX strategy · UI design · Website redesign · CMS implementation · Portfolio architecture · Mobile optimisation · SEO foundations
